CASE STUDY: India’s leading fintech company improves users retention and marketing communications with Gupshup Introduction India's leading Fintech company has over 2 billion customers. They strive to create simpler, smarter, and safer banking for their customers by simplifying finance with technology. The company offers various products like instant zero-balance account opening, salary advances, mutual funds, zero foreign currency exchange premium, international travel cards, etc. The Challenge Being a financial technology company with a wide range of banking and financial products, it needs to send out critical Conversational Messaging for Fintech The fintech company needed an alternative solution that would enable them to deliver the OTP and other transaction-related messa

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