Case Study: Khan Academy Solution: Gupshup built a conversational messaging solution on WhatsApp for Khan Academy. Khan Academy integrated Gupshup’s WhatsApp API (Application Programming Interface) with their app, which offered a rich, personalized messaging experience for students, teachers and parents. Better engagement with parents, teachers, and students. Reaching a wider audience (new and existing users) using WhatsApp. Delivering information like assignments, guides, learning tools, etc., more efficiently. Onboarding students and improving teacher engagement. Gupshup used its proprietary NLP engine to create bots to answer FAQs, thereby making the onboarding process easy. Gupshup has helped Khan Academy get a wider regional reach by employing WhatsApp bots to translate from E

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