CASE STUDY: India’s leading cooperative bank uses Gupshup for onboarding users via WhatsApp The Challenge An urban cooperative banking institution has a widely spread customer base in urban India. The bank offers a variety of banking products like saving accounts, term deposits, loans, insurance, mutual funds, debit cards, credit cards etc. The cooperative wanted to better engage with and cross & upsell their customers on WhatsApp. For this, it needed a reliable customer messaging partner. Conversational Messaging for Banking In 2018, it became the second bank in India to go live on the WhatsApp channel for notification and the first to do so in the cooperative sector. Gupshup's conversational messaging platform offered the bank a fully managed solution for WhatsApp. The WhatsA

Join for free to read