Company Overview Citibank is a global bank that provides financial services, enabling growth and economic progress for their clients. Financial Services AMER 2018 Citibank breaks through noisy credit market and connects with consumersFinancial institutions often waste valuable media spend, focusing on customers unlikely to convert. With this in mind, Citibank challenged Quantcast to drive an uplift in applications across the consumer lending and credit card product suite by reaching only the most likely to convert audience. CHALLENGE Quantcast provided Citibank with a two-pronged approach–upper funnel audience reach coupled with lead-focused direct response. Working with Quantcast, Citibank was able to deliver online video to a niche consumer lending and credit card audience.

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