Case Study: OLA Solution: Gupshup’s single Messaging API helped Ola communicate and engage with their drivers and clients seamlessly. As OLA expanded from India to international markets such as Australia, New Zealand and the UK Gupshup enabled Ola cabs to seamlessly communicate with its drivers and customers in real-time across multiple channels in these international markets, using Gupshup’s promotional and transactional messaging capabilities, with link tracking options for referrals, local offers and capturing ride feedback surveys. Since opt-out link tracking is mandatory for the GDPR regulation in UK, Gupshup managed consumer opt-in and opt-outs and also ensured all SMS communication in the UK went out with link tracking details for opt-outs as well. Gupshup also enabled custom

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