Company Overview Microsoft is an American multinational technology company that develops, manufactures, licenses, supports, and sells computer software, consumer electronics, personal computers, and cloud computing services. Technology AMER 2021 Microsoft maximizes growth in the cloud-computing marketAs the company synonymous with spreadsheets, Microsoft keeps a close eye on every dollar of ad spend and so wanted to know the return on investment (ROI) it generates for the business. But since that ROI is constantly changing in real-time, Microsoft’s goal was to raise the bar for fluidity and speed. Driven by changes in customer behavior and media costs in the marketplace, they wanted to be able to jump on opportunities as they surfaced and divest out of tactics as soon as thei

Join for free to read