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Growing Demand for Credit and Identity Monitoring Among Mobile Consumers

Growing Demand for Credit and Identity Monitoring Among Mobile Consumers

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Our recent survey reveals US consumers increasingly want mobile service providers to protect them against fraud and identity theft, unlocking new revenue streams for proactive organizations. Yet, more than two-thirds value identity protection, with 58% citing free credit and identity monitoring as their top choice. This shift highlights risks consumers face and opportunities in telecommunications. TransUnion's credit and monitoring solutions, like TruEmpower, empower providers to enhance service offerings seamlessly—delivering robust, privacy-compliant fraud detection and identity safeguards that build customer trust, drive loyalty, and generate fresh revenue through integrated, value-added protections.

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