Company Overview With over 70 retail locations and 650 employees, Structube is now the leading retailer of contemporary and modern home furniture in Canada. Retail AMER 2020 Structube takes modern approach to reach in-market contemporary furniture buyersStructube wanted to increase online revenue during the key Q4 period, especially around major shopping days. While Quantcast was successfully driving acquisitions through direct response media, it was essential to expand activity to the consideration phase and in-market audiences without compromising performance. CHALLENGE In order to achieve Structube’s goal and to drive users down the purchasing funnel online, a strategy with three key pillars was developed. First, they wanted to reach prospects early in their research phas

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