Case Study Immediate Media Co gives BBC Gardener’s World magazine readers a completely tailored digital experience. AdestraINDUSTRY Publishing COMPANY Immediate Media London, United Kingdom immediatemedia.co.uk Immediate Media is one of the world’s most established publishers of titles spanning craft, gardening, food, and many other areas. For Gardener’s World magazine creating personal, relevant emails at scale was key to increasing audience engagement. Using Upland Software’s Adestra, Immediate Media are now able to deliver a tailored digital experience resulting in lower bounce rate, longer average session duration and higher overall email engagement. 2The test showed an uplift of 20% in click-to-open rate vs. control, and a reduction in unsubscribes for

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