Case Study
Optimizing customer engagement and retention with personalized content recommendations
Santé Discount, a leading online pharmacy in France, partnered with Crownpeak to enhance customer engagement and retention through personalized content recommendations. Previously limited by manual processes, Crownpeak's solution automated content personalization across all customer touchpoints, including product and category pages. This resulted in 4x more content created and displayed, 4x higher global CTR, and a 3x increase in revenue per 1,000 impressions (RPM). Automation saved time and boosted team efficiency, while tailored recommendations improved customer satisfaction and loyalty, creating a seamless and engaging shopping experience.