Case Study

Casting a Wider Net to Reach and Convert More Patients

Casting a Wider Net to Reach and Convert More Patients

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CASE STUDY CASE STUDY Casting a Wider Net to Reach and Convert More Patients © Copyright 2019 Healthgrades Operating Company, Inc. All rights reserved SITUATION Located in the highly competitive Oklahoma market, INTEGRIS Health is the state’s largest non-profit health services company with operations that include eight hospital campuses, 11 Centers of Excellence, four micro-hospitals, 68 Family Care and Specialty Physician Clinics, and over 9,500 employees. INTEGRIS developed a comprehensive digital strategy, but they needed a third-party partnership to improve rankings and attract commercially insured patients who were ready to appoint but weren’t landing directly on their site. SOLUTION Over a four-year period, INTEGRIS partnered with Healthgrades to expand their digital presen

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