Case Study
CASTING A WIDER NET
CASTING A WIDER NET “We strive to better understand who we serve in our community, and more specifically who we don’t serve. Finding ways to reach those we aren’t serving is a priority, and ACTIVENet can help us do that.” Melanie Chin, Strategic Advisor at Seattle Parks & Recreation Seattle Parks and Recreation runs around 15,000 programs and courses annually. Following its vision statement of “healthy people, healthy environment, strong communities,” the department puts a large focus on serving ALL customers. To reach as many people as possible and identify who they are not yet serving, the department needs a technology partner that streamlines administrative tasks, makes online registration simple and provides comprehensive, detailed reporting. A Needed Upgrade A