To convert prospects via cold email, start with a clear Ideal Customer Profile (ICP), use behavioral and revenue data to refine it, and create compelling, easy-to-act-on offers. Use verified contact data, automate personalized outreach, monitor deliverability, and track KPIs like open/reply rates. Tools like Saleshandy streamline this by offering lead databases, automation, unified inboxes, spintax personalization, and sequence scoring. Ongoing A/B testing, list cleaning, and timing optimization are key to improving conversions and maintaining sender reputation

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