CASE STUDY Interactive Campaign Motivates Patients to Action © Copyright 2019 Healthgrades Operating Company, Inc. All rights reserved. | XXXXX Situation A not-for-profit, midsize hospital in the competitive L.A. County hospital market sought to increase use of its outpatient oncology services through its nationally recognized Breast Imaging Center of Excellence. Insights Client and Healthgrades team members understood that different generations and individuals have varying levels of motivation and ownership of their own health. Data analysis revealed the specific segments to focus on should consider not only age but also behavior. A portion of the patient population were noncompliant. These individuals were more likely to be in the Generation X, Younger Middle Market, an

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