CASE STUDY CASE STUDY 1 Campaign Site Drives Consumer Conversion SUMMARY UMass Memorial Health Care was looking for more ways to engage with their audience and convert them into patients. To ensure the right message reached the right person at the right touch-point, they partnered with Healthgrades to integrate the Campaign Sites solution with Healthgrades CRM for a heart and vascular service-line campaign. This 16-month campaign has generated $5 million in contribution margin and 2,900 net new patients into the UMass Memorial system. “Healthgrades Campaign Sites is seamless, user-friendly, and the support is fantastic. The process has been very simple.” Pamela Deveny Marketing Account Manager, UMass Memorial Health Care CLIENT DETAILS & DATA Solution Campaign Sites – Healthgrad

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