Buy a Gift | OpinionMatters Objective Gift experience company, Buyagift commissioned research into awareness of their brand and its offerings amongst consumers. Buyagift wanted to use the findings to benchmark and track their current positioning as well as assist them in their future marketing communications plans. They were looking for the research to provide them with a benchmark that would allow comparison to not only other competitors but also the effectiveness of Buyagift’s own campaigns. Strategy Opinion Matters undertook quantitative research into consumers which focused on key targeted areas where Buyagift was able to rate general awareness across the UK as well as provide specific insight into key target regions. These results were then used to guide and direct their current and

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