The "Merchant Gift Card Omnicommerce Evaluation – AUS Edition 2022" report provides a comprehensive analysis of Australian merchants' gift card programs across digital, mobile, and in-store channels. It highlights the significant growth potential in Australia's gift card market, projected to reach A$11.1 billion by 2025. The report emphasizes opportunities for retailers to enhance their gift card offerings, including better personalization, B2B programs, and multibrand offerings. It also stresses the importance of integrating mobile apps to boost brand loyalty and optimizing in-store displays for maximum impact on sales.

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