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5 Best Practices To Grow Your Gift Card Program

5 Best Practices To Grow Your Gift Card Program

Blackhawk Network (BHN)
Pages 1 Pages

The global gift card market is expected to reach $1.5 trillion by 2032, growing at a CAGR of 16.3% from 2023. Research by NAPCO and Blackhawk Network highlights key strategies for merchants to optimize their gift card programs and tap into this expanding market. Recommendations include promoting digital gift cards to last-minute shoppers, adding relevant keywords, becoming a gifting destination by selling complementary brands' gift cards, optimizing the customer journey, and connecting loyalty programs with gift cards.

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