Aviva | OpinionMatters Objective: In collaboration with The Wriglesworth Consultancy, we were asked to create a research report directed at UK families as part of a new Aviva marketing and communications outreach strategy. This report would present research findings on family-related topics such as homeownership and personal finance with the aim of positioning Aviva as an expert and leading voice in the family arena, provide opportunities in the public affairs, internal communications and marketing domains and become a regular instrument to raise the profile of relevant Aviva spokespeople. Strategy: Opinion Matters provided research consultancy from the initial concept stages to the production of the reports, which were released in 4 instalments. The research obtained specific information

Join for free to read