New Voice Media | OpinionMatters Objective Call centre technology provider, NewVoiceMedia, sought to expand their existing client base in the UK through a PR and marketing campaign directed at business owners, customer experience managers, and IT directors who manage the customer experience or business telephony. Strategy Opinion Matters conducted research aimed at UK consumers exploring their behaviours and attitudes towards customer service as customers. By conducting the market research with UK consumers, the potential reach of the PR campaign increased as it was of interest to both business and consumer/lifestyle media outlets. The results were also of more interest to NewVoiceMedia’s end client and encourage more engagement from businesses with the marketing collateral and industry r

Join for free to read