International Account-Based Platform A ccoun t -based M arke ting’s cri tical missing elemen t th a t can deliver expl osive roi Corpora te Gif t Deliver yThe account-based mark eting or ABM str ategy changes the focus fr om a spr a y-and-pr a y appr oach t o a smaller , tar geted gr oup of highly qualified pr ospects.T r aditional spr a y-and-pr a y mark eting of the past consisted of a company ’ s mark eting depar tment distributing a single message t o all pr ospects no matter their needs, goals, challenges, demogr aphics, location, or other criteria. T oda y , ABM inv olv es a mor e cooper ativ e r elationship between sales and mark eting teams wher e the y focus on a smaller gr oup of tar geted pr ospects that ar e anticipated t o be higher-v alue cust omers and can deliv er a

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