Case Study

The Gift of Insight: Analytics for the Gift Card Marketplace

The Gift of Insight: Analytics for the Gift Card Marketplace

Pages 2 Pages

AT A GLANCE The Gift of Insight: Analytics for the Gift Card Marketplace Selling Success, Card by Card Founded in early 2013 as an offshoot of CouponTrade, a savings website for discount gift cards, coupons and other deals – Raise.com is an online marketplace that enables individuals and companies to buy and sell gift cards at a discount. Initially designed as a consumer-to-consumer marketplace like an eBay or Stubhub, by mid-2013 Raise had e

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