Case Study
DENNIS PUBLISHING MEDIA AUDIENCE MONETIZATION CASE STUDY
Request a Demo !"#$%&"'( )#*%+",- )*,%'.,( /.("$,0.( 12"$% ),&0&'3 !$44",% 5"'%*0% BLUECONIC, INC. www.blueconic.com | +1 888 440 2583 | info@blueconic.com 179 LINCOLN STREET, 5TH FLOOR, BOSTON, MA 02111, USA COPYRIGHT © 2021 BLUECONIC® INC. OR ITS AFFILIATES. ALL RIGHTS RESERVED. While many companies struggled to adapt during the pandemic, Dennis Publishing, the parent company of popular media brands like Kiplinger, The Week, several automotive publications, among others, decided to prioritize business transformation and find new ways to drive growth through audience monetization. And its strategy is paying off. Dennis Publishing’s chief product & data officer, Pete Wootton, explains how the company is scaling its first- party data strategy, including the launch of ‘Autovia,’ a