Anchorage Daily News, Alaska’s largest news site, partnered with BlueConic’s Customer Data Platform (CDP) to drive digital growth and combat subscriber churn. By leveraging enhanced data collection, segmentation, and dynamic paywalls, they improved their win-back rate by 24%, grew known profiles by 33%, and reduced non-pay stops by 15%. Personalized email campaigns, dialogue boxes, and social media ads helped re-engage former subscribers, while identity resolution enabled a richer understanding of reader behavior. These strategies solidified Anchorage Daily News' digital transformation and subscriber retention efforts for long-term success.

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