bonprix sets prices with AI-based price optimization How Blue Yonder used AI to help the fashion retailer improve its bottom line in RussiaCase Study 02 Using artificial intelligence (AI) to boost sales In a complex and changing market, retailers need to transform their internal processes to meet the challenges of rising costs and falling profits. Tackling this issue head-on, fashion retailer bonprix decided to use price optimization software to improve its margins. And, with data key to remaining competitive, the company also wanted to gain valuable insights via machine learning to optimize its pricing processes even further. Following discussions with Blue Yonder, a JDA company, the retailer decided to move away from rigid price-conversion tables to an automated AI-based so

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