Carlson Hotels maximizes revenue and profits with help from JDA Market transparency and the rapid growth of Internet bookings have led to a new price war in the hospitality industry, creating significant challenges for hotel operators. Even with Carlson Hotels’ worldwide reputation for service and quality, the company is constantly looking for ways to differentiate itself — and maximize its revenue — in this competitive, price-driven environment. “In 2008 and 2009, we began to realize that the traditional market segmentation in our industry had collapsed with the move online, at the same time occupancy rates were plummeting as the economy tanked,” said Frederic Deschamps, vice president of global revenue optimization at Carlson Hotels. “Consumers were using the Internet and othe

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