The ebook focuses on demand forecasting and its critical role in successful retail operations. It explains key factors such as seasonality, growth, and how demand varies across time, product types, and external factors. Two main forecasting methods—historical data and subset normalization—are discussed. Dynamic pricing is then used to adjust prices in response to forecast deviations and maximize profits. The case study of Cristiano Ronaldo's jersey sales illustrates the complexity of demand forecasting. QuickLizard's AI-based platform helps brands automate pricing strategies and react in real-time to market changes.

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