MAKRO, a grocery retailer in Czechia with 13 stores and a turnover of 1.25 billion EUR, sought a reliable price optimization solution to improve profitability and pricing accuracy. They partnered with Yieldigo, which provided services such as data integration to its SaaS, initial optimization setup, and customized price rounding without upfront costs. Key challenges addressed included competitor price aggregation, promotion types, and supplier price extraction from transactional data. The partnership resulted in tangible improvements, with Yieldigo delivering measurable profit benefits through optimized regular shelf prices.

Join for free to read