HP turns to LinkedIn Audience Network to scale engagement with IT decision makers
HP turns to LinkedIn Audience Network to scale engagement with IT decision makers
3 PagesHP turns to LinkedIn Audience Network to scale engagement with IT decision makers About HP HP is a technology company that believes one thoughtful idea has the power to change the world. Its product and service portfolio of personal systems, printers, and 3D printing solutions helps bring these ideas to life. Goals 1. Target Relevant Audiences Employees Industry 10,000+ Information Technology Headquarters Reach Palo Alto, California Global The business was seeking to drive awareness and consideration of its products and services among key IT and cybersecurity leaders. However, it wanted to pivot away from traditional marketing tactics and move toward more account based marketing (ABM), particularly via LinkedIn. With its existing LinkedIn Feed advertising campaigns provin
