Case Study

B2B Sales Channel for Returned Appliances Drives Efficiency for Fortune 500 Home Improvement Retailer

B2B Sales Channel for Returned Appliances Drives Efficiency for Fortune 500 Home Improvement Retailer

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Challenge A Fortune 500 home improvement retailer was experiencing an increase in customer-returned appliances. The items, which consisted of name- brand washers, dryers, ranges and refrigerators, among other products, were currently being put back on the floor and sold directly to consumers at deeply discounted prices. As more products came back opened and with visible damage, the retailer – not wanting to risk hurting its brand or set expectations for rock-bottom, a-stock pricing – began looking for a new remarketing solution. In need of a solution that could maintain high recovery numbers for the growing amounts of returned, damaged and overstock appliances, the retailer turned to B-Stock with the following requirements: • Develop a base of buyers, interested in purchasing bul

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