"The future of B2B sales is hybrid" discusses the evolving landscape of B2B sales, emphasizing the shift toward a hybrid sales model that combines in-person, remote, and digital self-service interactions. The document explains how B2B customers increasingly prefer a mix of channels for purchasing, which has driven sales organizations to adapt by embracing hybrid selling. It highlights the benefits of this approach, such as increased customer engagement, greater flexibility for sellers, and improved sales outcomes.

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