Awareness and Sales Across Online and O?ine Channels for HP Challenge HP sought to transform from a siloed-channel approach to a seamlessly integrated retail model. With more than 1,000 HP stores in China, HP wanted to ?nd a way to promote their new printer, O?ceJet Pro 6830, to increase awareness and drive sales. Consumer HP’s target audience includes: Potential customers interested in printers Non-resident audience located near HP stores with purchase intention Strategy Since mobile is becoming a staple for most Chinese consumers, Performics designed a customer engagement strategy across online and o?ine channels to target potential consumers who are interested in HP: Used Baidu to target consumers who search for “HP” or “printer”-related keywords Used Baidu LBS to target non-resident au

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