Increasing Sales & Search for ONO Through Media Plan Challenge ONO operates in a very aggressive and competitive industry, where the o?ine and online advertising sector is controlled by enormous companies like Movistar, Orange or V odafone, companies with advertising budgets ?ve times larger than ONO’s. In this situation, it is an imperative for ONO to make the most of its online and o?ine media budget in order to maximize every sales channel. Plan Performics leveraged the following resources to increase sales and search: T ouchpoints: Our own, unique tool of the group gave us the magic recipe to make the most of our media plan. Ninah: Our specialized division in attribution and econometric models measured the e?ectiveness of all media on the sales generation. We increased e?ciency on the

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