“We wanted to partner with an agency that worked to really understand the dynamics of our business…” -Sales & Marketing Director Reaching Intended ROI and Revenue Targets for oo.com.au Challenge oo.com.au, an online shopping site with a wide range of products, was not reaching its intended targets for revenue and ROI. Revenue needed to be addressed quickly through a more sophisticated search campaign aimed at urgently generating revenue-converting customers. Consumer oo.com.au sought to reach both existing customers and new customers who were previously inclined to conduct research online and purchase o?ine. Plan Performics implemented a phased optimization approach with an overarching strategy to entice customers to convert online as opposed to researching online and purchasing o?ine. The

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