“Through DoubleClick Bid Manager and DoubleClick Campaign Manager, we were able to consolidate and segment our audience data resulting in the ability to run efficient and effective online campaigns. ” Leveraging Audiences and maximizing ROI for Online Strategy Challenge Our client has a precise consumer segmentation strategy guiding their marketing activities, much like other Telecom providers. The main goal of this project was to e?ectively execute their strategy online by driving prepaid users to re?ll their accounts. Consumer Online users and smartphone users in Kuwait Plan or Strategy Performics (Vivaki) utilized the DoubleClick Campaign Manager to tag the client’s site and conversion pages, enabling a clear segmentation of consumers by their plans. Performics also structured the campa

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