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Reaching Consumers Across Multiple Channels

Reaching Consumers Across Multiple Channels

Maxymiser
Pages 2 Pages

With many of the leading players in the European travel industry having adopted a multi-channel marketing approach, which includes high street stores, call centers, direct mail, digital and mobile, it is more than important than ever for travel brands to optimize the customer experience so that customers get the right content in the right places. To achieve this, travel companies are increasingly leveraging multivariate testing to gain cust

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Travel Agencies & Tour Operators

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