OUTBRAIN.COM | INFOUK@OUTBRAIN.COM | @OUTBRAIN © 2020 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. One of the main beauty and cosmetic companies within the Brazilian market, Avon has been in Brazil since 1958 and the country has become the company’s top market. With an extensive portfolio of products in categories from makeup to perfume to personal care items, the brand strives to go beyond just aesthetic beauty. To highlight this mission, in partnership with media agency, i-Cherry, the brand produced a video on women’s empowerment called Believe in Women’s Power. The video aimed to reinforce Avon’s support for women’s causes including combating domestic violence, breast cancer, stereotypes, and gender inequalities. Context In order to generate awareness am

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