Opera Achieves Major Lift in Revenue via Direct Programmatic Integration with Outbrain
Opera Achieves Major Lift in Revenue via Direct Programmatic Integration with Outbrain
1 PagesOUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2022 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. Opera is a leading global web innovator that started with browser products and is increasingly expanding its offering and business. Today, Opera offers a range of products and services that include PC and mobile browsers, the AI-powered news aggregator Opera News, as well as e-commerce and classifieds apps, to hundreds of millions of users around the world. Opera was looking for ways to monetize traffic from both its Opera Browser and Opera News app. While maximizing revenues was a key objective, finding the right solution that maintains a strong user experience and high engagement level was fundamental for Opera. Overview Opera partnered with Outbrain via a
