Case Study

Nestlé Purina Exceeds Awareness and Engagement Goals with Outbrain’s Native Awareness+ Suite

Nestlé Purina Exceeds Awareness and Engagement Goals with Outbrain’s Native Awareness+ Suite

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OUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2021 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. Results 0.47% CTR 78% video completion rate +135% Higher CTR with Native Display vs. Target -30% CPCV With Native Video vs. Target Purina believes that people and animals are simply happier together. As one of the world’s leading pet food companies with strong, recognized brands such as Felix, Gourmet, Purina One, and Pro Plan, the Nestlé company is a reliable partner for pet owners. Under the guiding principle ‘Purina in Society’ , the company is committed to sustainability and social issues beyond the confines of the bowl. To draw attention to its commitment and thus strengthen trust in Purina, the company partnered with Outbrain, a leading recommendation p

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