OUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2020 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. 43% of those who clicked on the videos were new users, allowing Sapporo to reach new audiences it had previously not reached through other channels. Furthermore, both video completion rates and conversion rates were above benchmark for this campaign. Quality video storytelling, combined with qualified and engaged audiences, delivered both new audiences and high engagement for Sapporo. Results 43% new users 63% video completion rate 21% conversion rate (visits back to the site) By sending out creatives with a different approach using innovative media, we were able to realize an approach to customers that did not reach through regular communication – Mr Kei Fuku

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