OUTBRAIN.COM | INFO@OUTBRAIN.COM | @OUTBRAIN © 2021 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc. Royal Canin is a premium pet food brand, known for collaborating with leading scientists, veterinarians, and behavioral experts to provide unique nutritional needs for dogs and cats. Together with agency MediaCom, Royal Canin partnered with Outbrain to strengthen brand awareness and consideration outside of search and social channels. The campaign ran across Germany, Italy, and the UK via Outbrain’s publisher network. Overview To drive premium brand awareness, Royal Canin leveraged two solutions belonging to Outbrain’s Native Awareness+ suite: Native Display and Native Video. Both ensured maximum viewability thanks to brand exclusive, in-article placements with

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