Unilever, a British-Dutch multinational fast-moving consumer goods leader, partnered with GroupM—WPP’s world-leading media investment group including Mindshare—to achieve a 44% increase in video completion rate and 217% CTR uplift using Taboola software's Video Ads via Project Agora. Taboola exceeded expectations over other outstream programmatic platforms, significantly boosting core metrics and enhancing programmatic initiatives. As Anna Marjan, Programmatic Trader & Unilever Account Manager at GroupM, affirmed: “Taboola and Project Agora have been reliable partners... driving a significant boost in Unilever’s core video ad metrics.”

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