CASE STUDY Automating the B2B Ordering Process: The Key to Scalable Growth How leading spice manufacturer Spicely Organics digitized B2B sales and ordering to support their rapidly growing business.For any growing manufacturer or distributor, there comes a point when manual sales and ordering processes are no longer practical. The costs associated with Excel or paper order forms and orders placed via fax, phone, and email—from errors and backorders to mis-shipments and customer dissatisfaction, are costs that scaling businesses simply can’t aord. At this inflection point, suppliers often begin a search for technology that can streamline and automate the manual processes bogging them down. Some businesses choose to focus on field sales eciency, providing sales reps with order w

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