The new B2B growth equation

15 Pages

B2B companies are increasingly expected to offer personalized, omnichannel experiences across digital, remote, and in-person channels. Research shows that businesses using 10 or more channels saw significant market share growth, while those sticking to fewer channels risked losing customers. Buyers now demand real-time customer service, product availability, and the ability to make purchases on any channel. Additionally, many buyers are comfortable spending large sums through digital channels, with 20% willing to spend $500,000 to $5 million remotely.

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The new B2B growth equation

The new B2B growth equation

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