CASE STUDY Improving the Buyer Experience with B2B eCommerce Why three retailers prefer to order from their suppliers through an online B2B eCommerce portal powered by Handshake.Introduction Manufacturers and distributors are adopting B2B eCommerce at a rapid rate, recognizing a key opportunity to boost revenue and reduce costs through greater operational eciency. But while suppliers tend to focus on these more visible impacts of B2B eCommerce technology, one cannot overlook how 24/7 online ordering can enhance the overall buyer experience. By oering a more convenient ordering process, better order accuracy, and greater information access, B2B eCommerce can make it much easier for retailers to do business with a supplier. This case study provides real-life examples of retailers

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