Landing Larger Accounts with Sales & Ordering Technology
Landing Larger Accounts with Sales & Ordering Technology
6 PagesCASE STUDY Landing Larger Accounts with Sales & Ordering Technology How an ethnic food and beverage distributor has expanded their customer base with commerce software.As the largest importer, distributor, and manufacturer of Greek specialty foods in North America, Krinos Foods represents over 2000 products from over a dozen companies. In addition to manufacturing goods under their own labels, Krinos imports food and beverage products from over 25 countries. Krinos’s customers include small ethnic markets, delis, supermarkets, the hospitality industry, and larger ethnic stores as well as major retail chains. Historically, Krinos had a core customer base in small mom-and-pop stores. However, as big-box supermarkets have started stocking more specialty ethnic foods, those mom-and-p
