Atomic212 and Torrens University Generate a 76% Improvement in Leads in One Year Using BrightEdge
Atomic212 and Torrens University Generate a 76% Improvement in Leads in One Year Using BrightEdge
1 PagesBACKGROUND Atomic212 works across both SEO and SEM for Torrens University, meaning that digital campaigns & learnings are always complementary between channels. Coming into the beginning of 2019, CPCs across education keywords were rising to a point of economic ine ciency. Thus, organic presence needed to improve to further support paid spend e ciency and drive lead volumes and quality. Further, Torrens University was faced with the objective of simultaneously improving their on-site mobile experience for users as well as future-proo ng the site for a more voice-search-active audience. THE SOLUTION Since volume and quality of conversions were the key measures of success for stage one of using the BrightEdge platform, Atomic212 utilized SEM data to populate BrightEdge with keywords
