MAC Cosmetics partnered with Insider to enhance customer experiences across mobile and web, achieving a 17.2X ROI and generating 53,000 new leads in two days using gamification templates. Insider’s AI-powered journey orchestration tool, Architect, enabled MAC to engage customers across 12+ channels with personalized messages. The partnership resulted in a 4.78% increase in conversion rates, a 7.28% increase in average order value, and significant improvements in customer engagement and sales through personalized, cross-channel strategies and innovative gamification techniques.

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