THE PROBLEM With rehabilitation facilities across the country, Advanced Recovery Systems (ARS) provides thorough and com- prehensive treatment programs for addiction, substance abuse, eating disorders, and mental health issues. ARS set out to grow organic traffic to numerous web properties to decrease their cost per admission from organic and direct traffic. They were already spending significant marketing budget to use paid channels with modest results. Their organic performance was below their expectations, so they engaged the LaneTerralever agency to help them succeed. THE SOLUTION The team made it a priority to identify keywords that demonstrated high intent and robust search volume to inform content creation that aligned with ARS’ services using the BrightEdge keyword research

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