THE PROBLEM Labconco Corporation is a mid-sized, privately-held company dedicated to building superior laboratory equipment. Labconco sells through worldwide distributors and needed consistent messaging and organic rankings across multiple third-party websites. As Dealer Marketing Specialist, Allison Schach works mainly with 15-20 global distributors but provides content to more than 100. Allison was recently award- ed the Edgie for Best International SEO. Using BrightEdge, Schach was able to determine what keywords their competitors were outranking on and focus on those specically when creating content for all distrib- utor websites and labconco.com. THE SOLUTION She writes the content and provides it to each distributor so it can be similar without being exact, and the target ke

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